My Experience

Senior Copywriter Harrods

November '24 - Present

  • Manage a Junior Copywriter and Midweight Copywriter
  • Sub-edit product copy, offering one-on-one editing and feedback
  • Write 10 product descriptions a day across all luxury categories
  • Act as a guardian of all tone of voice and house style documentation
  • Working closely with Production and Trade teams, being a key player in streamlining the copy process and identifying areas for improvement.
  • Write SEO-optimised PLPs and brand page accordions 
  • Senior Copywriter Cult Beauty

    May '23 - September '24

  • Looked after process management, including end-to-end product completion, SKU strategy and workload distribution
  • Manage, sub-edit, inspire and nurture a team of three writers to help them develop and hone their skills
  • Writing creative yet succinct marketing copy for: emails, homepages, sitewide banners, promotions, campaigns, press releases, paid and organic social posts
  • Creating compelling copy for category, brand and seasonal landing pages
  • Pitching unique and engaging blog posts that implement SEO best practice
  • Attending and contributing to regular marketing campaign strategy sessions and supporting online events with relevant content
  • Recruited, interviewed, trained and edited new team members and freelancers. 
  • Strategised and implemented a new-starter training plan
  • Senior Copywriter Selfridges & Co.

    April '21 - April '23

  • Led the supplier division, managed two Junior Copywriters, oversaw a team of six and a pool of Freelancers in a very fast-paced and reactive Photostudio environment
  • Sub-edited over 180 pieces of product copy a day, offering one-on-one editing and feedback
  • Conduct and manage my direct reports’ development, and support them with setting and delivery of objectives
  • Write 20 product descriptions a day
  • Act as a guardian of all tone of voice and house style documentation for Selfridges product copy
  • Thorough understanding of Content Management Systems
  • Excellent time management, prioritising workloads at all times to ensure deadlines are met
  • Attended courses on managing people: managing with a focus on wellbeing, presenting with passion and having difficult conversations